"Horror of Party Peach" Ballyhoo Kit

I found this gem a few weeks ago in a movie memoribilia store on Hollywood Boulevard. It's the kit distibuted by the studio to theatre owners with fun ideas on how to promote the film. "Horror" was released on double bill with "Curse Of the Living Corpse," which you will see referenced several times. I didn't include a few items that focused exclusively on the second picture, but I left in references to the double bill. Everything else is intact, although it may have been incomplete when I found it.

First up are a couple of faux newspaper articles, followed by suggestions for the theater owners, and, at the end, a series of teaser ads for the theaters to place in the papers. The kit also had a number of black and white illustrations for posters and ads, the three basic designs of which are accessable from the MSTed Movie Gallery's Season 8 page.

Enjoy!

"Horror of Party Beach and
"Curse of the Living Corpse"
Offer Tense Fright Combo

Two tense excursions into the realm of horro [sic] will be launched on . . . . . . . at the . . . . . . . . .Theatre when 20th Century-Fox presents "The Horror of Party Beach" and The Curse of the Living Corpse," two Iselin-Tenney productions with casts made up of young talented actors drawn from the stage and television.

Working from an original script written by Richard L. Hilliard, young Del Tenney both produced and directed "The Horror of Party Beach" with Alan V. Iselin serving as associate producer.

The picture gets off to a swinging start with a beach party of dancing youth cavorting to the lively tunes of the Del-Aires, a four-man combo. This is just before the first wierd monsters [sic] makes its murderous attack and strikes fear and horror into a whole community. Its eerie theme encompasses an interesting, as well as horrible, possibilty of what atomic material could do under some circumstances.

Both pictures were filmed on hteEast [sic] Coast wher [sic] Tenney has been engaged in theatrical activities as producer. director and actor. Richard L. Hilliard served as photographer gor [sic] [Cabot!] both films, and Bill Holmes has contributed appropiate musical scores which enhance the dramatic action.

Handsome John Scott consoles lovely Alice Lyon after she has been attacked by the atomic monsters in "The Horror of PArty Beach," top feature on the double bill release by 20th Century-Fox which opens on . . . . . . at the . . . . . . . . . Theatre. The other feature is "The Curse of the Living Corpse."

Theatre Sets
Special Fright
Release Policy

The ............. Theatre, where
"The Horror of Party Beach"
and "The Curse of the Living
Corpse" are set to open on ...
has set a special "fright release"
policy for the run of the two
20th Century-Fox releases.

Because the two films are
packed with horror and fright-
ening action and suspense, the
management feels that the pub-
lic should be warned in advance
so that the faint of heart may
take the necessary precautions.
At the same time, the theatre is
seeking protction [sic] by issuing a
"Fright Release" certi,cate [sic] to
absolve the management of "all
responsibility of death by
fright. . . "

The first of the features-both
of which are Iselin-Tenney pro-
ductions-deals with atom-creat-
ed monsters who first disrupt a
swinging party of young people
on the beach and then spread
their terror throughout the com-
munity. The second is a tense
murder mystery which begins
with the death of a wealthy old
man who leaves his family a
strange legacy of hate and de-
struction.

The young people are enjoying
themselves at a swinging beach
party before the monsters strike
in "The Horror of Party Beach,"
A 20th Century-Fox release currently
showing at the . . . . . . . .
Theatre along with "The Curse of
the Living Corpse."

Synopsis: "The Horror of Party Beach"

(Not for Publication)
A drag race between a hot rod and motorcycles ends at a rock-and-roll beach party.

A shapeless mass rests on the bottom of the sea. hen [sic]a barrel containing radioactive waste is unloaded from a passing ship, plunges to the bottom and splits against a jagged rock. An ominous-looking black liquid oozes out covering a human skull. Suddenly it seems to move! It becomes an encrusted vicious monster which slowly twitches into life. "The Horror of Party Beach" is born.

Soon there are several monsters. Once brought into being, these monsters must have human blood to survive, so out of the sea they come searching for sustenance.

The monsters strike the beach party first, killing Tina (MARILYN CLARK). Hank Green (JOHN SCOTT), college football hero, and Elaine (ALICE LYON) enlist the aid of the latter's father, Dr. Gavin (ALLEN LAUREL), a science professor, to search out the perpetrators of the attacks.

The monsters continue their murderous onsiaght unabated. They attack a slumber party of twenty teenagers. Three girl motorists are kiiied. In one assault, one of the monsters loses an arm. Experimenting with it, Dr. Gavin discovers that only sodium will destroy the monsters whose composition is largely water. Hank begins to gather all the sodium available in the area for a last ditch defense. Meanwhile, Dr. Gavin, the police and Elaine test the lakes and ponds for radioactivity. Elaine succeeds in locating the hiding place of the monsters but in her haste to retrn [sic] to her father with the news she stumbles and injures her leg. Dusk is now failing and in the distance can be heard the menacing noises of the creatures emerging from their watery lair in search of blood. Gripped by terror and unable to move, Elaine watches in horror as her father is attacked. The picture moves on to a terrifying and thriling climax.

exploitation

STUNTS

Have a man walk around town wearing a black suit with a yellow stripe painted down the back and carrying a live chicken in a cage. The cage should carry a banner reading, for example: "I am too chicken to see the most
terrifying horror pictures ever made
THE HORROR OF PARTY BEACH
and
THE CURSE OF THE LIVING CORPSE
now showing at the.................Theatre
----------------------------------- --- --------------------------------------------------

Special Lobby Record

A special record has been made by the famous Zacherley (who is also featured in the teaser frailer) which, when played in your lobby and for bally purposes, will catch the ear and hold the listener spellbound. Order FREE from:

AD-PUB SERVICE DEPT.,20th CENTURY-FOX

NEWSPAPER PROMOTION

Distribute to all papers a publicity release saying "anyone--man, woman or child--who can prove that he or she has supernatural powers will be admitted free to the theatre."

Release a story saying that a young girl (possibly your cancessionairess or ticket taker) has seen a monster--"a horrible monster"--in the vicinity of some well-known body of water in your community. Make sure that this is done with no possible relationship to the movie, possibly as the starting gun of your campaign.

LOBBY DISPLAYS

Promote a coffin from a local funeral parlor-or have a carpenter build a simple pine one-and use it for an advance lobby display. Initially, there should be no sign on or near it except the word, "Coming." If the coffin is a simple one, the lid could be equipped with a simple cam device which would automatically open and close the lid at intervals, and by using rusty hinges an eerie, squeaky sound would be made when if is opened. The inside of the lid also could have playdate information the week or two before your opening.

Display prominently a big bottle of "shock pills" or smelling salts "for those who are overcome by fright."

SKELETON WITH KEY CHAIN FOR GIVE AWAY
A "ghoul" key chain with a white skeleton attached can be an effective give-away to help publicize the horror picture combination. Order Skeleton with Key Chain No. B8050


	500	        1000		2500	        5000
------------------------------------------------------------------
	.05¢ ea.	.04½¢ ea.      .04¼¢ ea.       .04¢ ea.

Send orders to:

Mr. Larry Helffrich
Pencil Specialty Company
1034 Clinton Street
Hoboken, New Jersey

TRAILERS Two theatrical trailers point up the FRIGHT aspects of this horror picture combination. One is the regular theatrical trailer which should be ordered from NATIONAL SCREEN SERVICE. The other is a TEASER TRAILER which should be played first. It is bound to arouse interest in your program. Order the teaser from AD-PUB SERVICE DEPT., 20th CENTURY-FOX.

THE DEL-AIRES ON CORAL RECORDS

"The Horror of Party Beach" features the Del-Aires swinging with the beach party set with six big-beat songs. This combo has recorded for CORAL RECORDS. On one record already in release are two numbers from the picture, "Elaine" with "Wigglin' N' Wobblin"' on the reverse side. By the time the picture is released, CORAL will have another disc with the theme song from the picture, the title of which is "Drag." Contact your local Coral distributor, or a record store, to plan a tie-up promoting the picture and the records.

20th Century-Fox Records is also releasing an instrumental single of the musical background of "THE HORROR OF PARTY BEACH"-the first "horror monster musical." This gives you an additional promotional booster to see the pictures with tie-ins which can be profitable to you, the record company and record stores.

TRAILERS

Two theatrical trailers point up the FRIGHT aspects of this horror picture combination. One is the regular theatrical trailer which should be ordered from NATIONAL SCREEN SERVICE. The other is a TEASER TRAILER which should be played first. It is bound to arouse interest in your program. Order the teaser from AD-PUB SERVICE DEPT.. 20th CENTURY-FOX.

SUGGESTIONS FOR LOCAL CO-OP MERCHANT ADS

For the best in shutters shop at ...................
For the greatest in shudders see THE HORROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE at the ...... Theatre.

For the best auto shock absorbers, visit ... ..........
For the biggest screen shocks, see THE HORROR OF PARTY BEACH and the CURSE OF THE LIVING CORPSE at the .............. Theatre.

For the most popular hair styles, your best bet is........... Beauty Salon
After your hair.has stood on end from the fright of seeing

THE HORROR OF PARTY BEACH
and
THE CURSE OF THE LIVING CORPSE
at the ............ ....... Theatre

LOCAL MERCHANT TIE-UPS

Horror Ice-Scream!
Feature this item one week in advance and during playdate at leading soda fountains in town. Dish to consist of vanilla ice cream laced with cherry syrup running down the sides of the ball of ice cream.

Horrorburger!
Patties could be made to resemble a face with pickles or chives for eyes and strips of red pepper, or pimiento, for mouth. In this connection, set up contest offering promoted prizes for the youngsters who can consume the most Horrorburgers at one sitting.

Other menu ideas:

"Terrifying Eggs with Toast and 'Shudder'!"
Welsh "Scarebit"
"Shiver" and Onions
French-"fright" Potatoes

T E A S E R

A D S

You will be even more frightened when you see THE HOR- ROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE coming soon to the...........Theatre.		You''l lose your head when you see THE HORROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE. Be sure to have your FRIGHT RELEASE ab- solving the theatre of all responsibility for your death by fright. You may obtain it as you enter the - - - - - - - - - - Theatre.
Check your doctor just in case, But remember you will not be permitted to see THE HOR- ROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE without first obtain- ing your FRIGHT RELEASE from the theatre. Coming to the ------------------ Theatre soon.
		You will not be permitted to see THE HORROR OF PARTY BEACH or THE CURSE OF THE LIVING CORPSE unless you absolve the ----------- Theatre of all responsibility for your death by fright.
Due to the horrifying content of THE HORROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE, you will not be permitted in the ------------- Theatre unless you have a FRIGHT RELEASE absolving the theatre from all resonsibility for your death by fright.
	Be sure it's paid up before you see THE HORROR OF PARTY BEACH and THE CURSE OF THE LIVING CORPSE. Be sure to have your FRIGHT RELEASE absolving the theatre of all resposibility for death by fright. You may obtain it as you enter the -------------------- Theatre.